creativeparamedics

creativeparamedics

Jan281 Comment

4 reasons why Branded Content is good for you

What exactly is branded content?  Branded content, in most cases, are inimitable and has a strategy that differs from traditional advertising. Traditional marketing works by featuring a benefit or USP to tell the product’s story. Reverse this process...
Jan21No Comments

4 ways to spot-on mobile marketing campaigns

It’s no surprise that smartphones are an extension of us these days. The mobile era marked its arrival with these signs: In 2014, people check their mobile phone every six minutes on average. We spend approximately 2 hours on the phone each day. 91%...
Jan21No Comments

Head or Heart?

We often find ourselves reacting to ads that evoke our emotions. For example, the yearly Petronas advertisements which Malaysians applaud for speaking to our feel-good senses every time. Yet, there is still this continued debate on which type of ads work...
Jan151 Comment

Air Asia: Getting it right when something goes wrong

As Air Asia grapples with the crash of Flight QZ8501, we consider that the airline has taken a humanizing stance in its communication during the crisis. Air Asia’s communication strategies are commendable and a sharp contrast from that of Malaysia Airlines’...
Jan12No Comments

#Hashtags

Hashtags—we see them everywhere on our social media. With hashtags, we let ourselves to be part of an ongoing conversation, whether on Twitter, Facebook, Instagram, Google+ or Pinterest. The use of hashtags also allows our content to be discoverable...
Jan12No Comments

The Millennials of Malaysia

One might have thought that all marketing buzzwords are equal everywhere. Take the case of demographic groupings. It’s easy – tempting even, to generalise all Gen Xers or Millenials across the globe. But here’s an honest question – Could...
Nov08No Comments

What can marketers do with social messaging apps?

Malaysians’ favourite WhatsApp messaging app has over 300 million users. Plus, they also have more daily active users than Twitter. But it is not just WhatsApp that has millions of users. Viber hit 200 million just a few months ago and WeChat has over...
Nov082 Comments

Augmented Reality: Now you see it

Whenever the advancement of technology enables something new, marketers with an early adopter behaviour (especially those with deep pockets) tend to rush to be the first to use them in their marketing activities. It happened to many things – QR...