Blog

Aug10No Comments

Getting User Experience Right

You’ve heard the saying, “Sell the experience, not the product.” User experience (UX) has been around for a long time but in the last few years, UX has gained more traction especially now we’re in the digital age when successful marketing prioritises...
Jul21No Comments

How to tell a good visual story

As the saying goes a picture tells a thousand words. Just look at how social media and television has risen to grab our attention or how more people would rather see a movie than read a book. Our human brains are wired to love images – the brain processes...
Jul08No Comments

9 Copywriting Faux Pas to Avoid

On the surface, copywriting seems simple enough. But hitting the exact tone, detail and structure to make great copy requires a mastery of communication to appeal to potential customers and clients. While there’s a lot more to producing great copy,...
Jul26No Comments

The Killer Agency Brief: The Beginning of Great Work

When you have a new campaign for your agency, the first step always involves writing a brief. It can be a daunting task for new marketers, as it is not easy to write a good brief. A good brief yields better results than a standard brief. You need to have...
Jun28No Comments

When it’s time to rebrand

Brands are living, breathing entities. You give birth to it, nurture and raise it to the best of your ability, hoping it grows big and strong, and watch it bloom into maturity. At different stages of its lifespan, you may need to take a step back and...
Jun10No Comments

Understanding your target audience

How well do you know your target audience? These are some key essentials to get you started and give your marketing efforts that extra leverage to succeed. Are you already putting into practice some of it? Time to pull out your notes and compare! Look...
May16No Comments

3 ways to make the most out of B&W print ads

Black and white print ads have often been thought of as inferior to full colour prints – many a time, B&W print ads are chosen merely for the reason that they are more cost-efficient. For marketers with smaller budgets, this poses a problem because...
Apr04No Comments

Integrating technology with event management

Technology plays an integral role in the industry and it constantly pushes event planners in Malaysia and abroad to greater heights. When employed effectively, technology can uplift events by smoothening event management processes as well as creating...
Mar31No Comments

5 ways to cut cost on event management in Malaysia

Event management in Malaysia has gained traction as an industry, especially to marketers. This is because on-ground events are one of the most potent marketing and promotion avenues, which is why brands are increasingly using this unique platform to reach...
Mar22No Comments

6 Reasons Why Brands Should Consider Ambient Media

“Batteries”– for toysdirect.com, by Robson Brown Ltd. Ambient media is the advertising industry’s Trojan Horse, in that it allows advertisements to “hide” in plain sight. As a rapidly expanding sector, ambient media has gained...