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Integrating technology with event management

Technology plays an integral role in the industry and it constantly pushes event planners in Malaysia and abroad to greater heights. When employed effectively, technology can uplift events by smoothening event management processes as well as creating one-of-a-kind experiences for attendees.

The rise of technology has not been limited to just networking and social media – online tools and mobile applications geared towards productivity have also made their way into our lives. When used effectively in the pre-planning stages of event management, they can come in very useful for event planners in Malaysia.

Many event companies are now seeing the value of mobile cloud storage and tools such as Trello and Slack, which allow easy access to documents such as schedules, agendas and forms.

On top of this, there are also apps and online tools which can help you with miscellaneous event management tasks, such as bookkeeping and registrations. Integrating tools such as these into your planning can also help streamline communication as a team, encourage productivity and improve effectiveness.

When it comes to the actual running of an event however, event planners in Malaysia are looking at ways to create new experiences for attendees. This has given birth to ideas such as silent conferencing, which utilises headphones and tablets instead of surround speakers and projectors.

Of course, silent conferencing only really works for conferences, seminars and the like. Brands, however, could learn to adopt the smart use of display technology. Whether it is a press conference, a product launch or a roadshow, making use of technology can greatly improve the simplicity and effectiveness of your next event.

vr tech

Sony, Samsung and Microsoft are just some of the big names who have been manufacturing VR technology.

One display technology which has been making waves in event management is Virtual Reality (VR).

Virtual Reality technology allows attendees to experience things in 3D via a headset and enhances the live experience of the audience. An example for the use of VR at events would be simulated demonstrations, which are already being conducted regularly at trade shows overseas.

While VR is still gaining momentum locally, these display technologies will add new dimension to events and will surely be a talking point for many attendees.

If you’re looking for more “wow” factors to add to your event, you could also look at pairing your displays with live broadcasting and live streaming. Drones, for examples, can be used to capture aerial footage of your event, live or recorded. You could even look into apps such as Periscope, a Twitter-owned application which allows for live broadcasting.

Utilising new technology is something event management in Malaysia should look towards as an industry, as it can add value and experience to an event. In the end, technology should be seen as an ally to event planners in Malaysia, granted that the technology is used effectively and responsibly. The last thing you want is to clutter your event with unnecessary embellishments, causing your main message to be lost.

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