Advertising | VOOPEE

Voopee has been through a slew of branding transformations since its inception not too long ago. We were called in to assist in Voopee’s brand plan, so that it would stand out from competitors such as Upptalk, Viber, Kakao Talk and Fongo.

Voopee is a mobile app that keeps you connected when you’re away from home. The SIM-free app gives users an actual Malaysian mobile phone number, through which they can experience local call and SMS rates, even while overseas.

Currently, the app targets frequent travellers. Our task was to come up with a brand direction that would help Voopee appeal to this audience.

Here’s a quick break down of our proposed brand plan:

Brand essence

Voopee disrupts the mobile roaming industry, and provides borderless communications. We connect people no matter where they are in the world. People will no longer be held back by boundaries, be they political or geographic. With Voopee, one can truly be a global citizen. We do this via innovation and a relentless passion to build a product that is relevant and valuable.

 

Brand positioning

Erase the Borders

 

Brand promise

Always exploring ways to connect

 

Brand archetype

The explorer – craves adventure and wants to discover the world for themselves. Explorer brands promise freedom. Explorer brands promote themselves as a means to help others experience the new and unknown.

 

Brand character

Strong

Relentless

Individualistic

Innovative

Dependable

Resourceful

 

Brand personality

Cool

Human

Sleek

Innovative

Open

Humble/Down to earth

 

Look and Feel

The one underlying thread that connects all humanity and the sole symbol for travel is culture. When we travel we want to be exposed to different cultures, and that includes an examination of symbols of the past. Hence, we used tribal and cultural design elements to portray Voopee as a travel app.

 

Tagline options

Crossing borders

Connect beyond borders

Freedom on the move

Free to talk

 

To illustrate how the new brand direction would flow into Voopee’s assets, we proposed a new look and feel for their logo, mobile app platform and website.

Voopee Current logo

 

 

Current logo

Voopee option1

 

 

 

 

Option 1

Voopee option2

 

 

 

 

Option 2

Voopee option3

 

 

 

 

Option 3

Voopee option4

 

 

 

 

Option 4

 

Mobile Application

mobile app home screen page version1

mobile app home screen page version2

 

 

 

 

 

 

 

 

 

 

 

 

 

Mobile App: Two variations for the home screen pages.

 

my account page

 

 

 

 

 

 

 

 

 

 

 

 

 

My Account page

 

contacts directory

 

 

 

 

 

 

 

 

 

 

 

 

 

Contacts directory

 

Message inbox

 

 

 

 

 

 

 

 

 

 

 

 

 

Message inbox

 

call history

 

 

 

 

 

 

 

 

 

 

 

 

 

Call history

 

Messaging user interface

 

 

 

 

 

 

 

 

 

 

 

 

 

The messaging interface would feature customisable backgrounds; users can choose to feature photos from their phone gallery or online.

 

cute emoticons1

 

 

 

 

 

cute emoticons2

 

 

 

Cute emoticons mirroring the shape of the Voopee logo, to be made exclusively available on the Voopee mobile app.

cute emoticons3

 

 

 

 

 

cute emoticons4

 

 

 

 

 

 

Website – Home page. We proposed a cultural theme, with a mobile-friendly layout.

Website home page layout

 

 

 

Project Details:

Creative Paramedics

Credit

Voopee

Client

2016

Date

Advertising , Branding , Design , Digital , Unpublished Work

Category