Asus Malaysia Defining Happiness 2.0

Client was planning to organise a media launch to inform the media fraternity on how Asus’ 5 features bring happiness to customers. The features are:

• Sound (Speakers)

• Beauty (Design)

• Instant Start Button

• Feel (Ergonomic keyboard)

• Cloud (Storage space)

 

We were tasked to setup a media launch and designed a concept that features all Asus’ USPs. Defining happiness 2.0 is the concept we came up with to link Asus with customers’ happiness.

 

 

 

 

 

 

 

 

 

Arrival of media

 

 

 

 

 

 

 

 

 

 

Arrival of media

 

 

 

 

 

 

 

 

 

 

 

With emcee Stephen Chiang

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Each model parades a different feature

 

 

 

 

 

 

 

 

 

 

Members of media listening to the launch

 

 

 

 

 

 

 

 

 

 

 

 

 

Members of media checking out information provided in the press kit

 

 

 

 

 

 

 

 

 

 

 

 

 

Interactive booths provide journalists with an intimate way to get to know the products features, such as listening to the speakers in a soundproof room and playing data upload simulation game.

 

 

 

 

 

 

 

 

 

 

 

Listening to the speakers in a soundproof room

 

 

 

 

 

 

 

 

 

 

 

Journalist interviewing Asus President, who arrived from Taiwan.

 

More photos available here – https://www.flickr.com/photos/vernieman/sets/72157629969745006

Project Details:

Creative Paramedics

Credit

Asus Malaysia

Client

2012

Date

Campaign , Event Marketing , Events , Launch , Public Relations

Category