Asus Malaysia Defining Happiness 2.0

Client was planning to organise a media launch to inform the media fraternity on how Asus’ 5 features bring happiness to customers. The features are:

• Sound (Speakers)

• Beauty (Design)

• Instant Start Button

• Feel (Ergonomic keyboard)

• Cloud (Storage space)


We were tasked to setup a media launch and designed a concept that features all Asus’ USPs. Defining happiness 2.0 is the concept we came up with to link Asus with customers’ happiness.










Arrival of media











Arrival of media












With emcee Stephen Chiang




















Each model parades a different feature











Members of media listening to the launch














Members of media checking out information provided in the press kit














Interactive booths provide journalists with an intimate way to get to know the products features, such as listening to the speakers in a soundproof room and playing data upload simulation game.












Listening to the speakers in a soundproof room












Journalist interviewing Asus President, who arrived from Taiwan.


More photos available here –

Project Details:

Creative Paramedics


Asus Malaysia




Campaign , Event Marketing , Events , Launch , Public Relations