Events | Standard Chartered At the Stars

The Standard Chartered Achievers’ Club represents the creme de la creme of the bank’s sales personnel. The Client requested us to plan a luxurious event to reward the members of the Achievers’ Club. We were tasked by Client to create a themed event that befits the grand achievement of these sales achievers. And to ensure they have an unforgettable night.

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A series of teaser email direct mailers entitled “Imagine” to motivate the sales teams to perform their best

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A series of teaser email direct mailers entitled “Imagine” to motivate the sales teams to perform their best

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The VIPs toasting the successful Achievers

At The Stars was the central theme that we designed specifically for the event. As the sales force of Standard Chartered reaching for the stars in their everyday work, now they have arrived at a place of recognition. They have risen above and reached a place where few can go. They were simply At The Stars.

This concept was brought to live through the use of various lighting effects. The hall was decked in strips of fairy lights, covered by transparent cloth. Table numbers were constellation names, placed alongside an agenda card with the shape of a 4-angled star. Stars (LED lights, really) strewn across the backdrop beautifully with the theme “AT THE STARS” lit up, further mesmerising the guests.

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Sharizan Borhan, emcee of the night.

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Unique long tables setting, for a westernised touch.

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Star constellation names for table number. Which star are you on?

We also treated the guests like pop stars. As they waltz into the lobby, a fleet of “fake paparazzi” started to take pictures and they were greeted with flashes of light. Next, being the celebrity of the night, guests strutted on a grand red carpet and posed for the perfect red carpet shot. Finally, before they enter the hall, guests signed on a huge signage that will later be framed up as the HQ office décor, as a milestone to be commemorated permanently in the office.

Guests were entertained throughout the night with performances from Sharizan Borhan, who was also the emcee for the night, as well as the beautiful, sultry singers of Stilettos. The night went on to be an entertaining event for every guest.

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Arrive like a star

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The King of Swing, jazzing up the night.

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Stilettos, belting it out.

All the photos that night were placed into a souvenir magazine that highlights the happenings of the events as well as the award ceremony, so guests can reminisce years later.

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Project Details:

Creative Paramedics

Credit

Standard Chartered Bank Malaysia

Client

2007

Date

Conceptualisation , Event Marketing , Human Resource , Internal Communications

Category
A prestigious evening to recognise as well as reward the efforts of Standard Chartered Bank’s top sales achievers
Description