4 brilliant ways advertising uses public space

There are a ton of ways to communicate a brand message, and cool new ones are always making their appearances. It’s a good idea to explore ambient advertising, if being unconventional and outside-the-box is your thing.

We like these examples because each managed to communicate a message in a novel way. When it comes to creativity, we believe that there’s definitely room to experiment!

Whether it’s shocking or funny, ambient media can be a fun way to help us rethink the spaces we live in and create a new perspective on things.

1. Google needed to get people to use its Google Talk mobile app. Their solution was to place these site-specific ads around New York City. These delightful ads would have definitely sparked some curiosity, and we wouldn’t be surprised if a few looked up their mobile phones to Ask Google! (Source: Adweek)
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2. Ambient ads cleverly make use of surroundings. For Valentine’s Day, the Flower Council of Holland commissioned 1,500 of these “emergency boxes” to be placed across Paris, as a cheeky reminder for people to get flowers. The ‘glass’ made of cellophane tape was in fact breakable, for anyone who needed a flower urgently. (Source: Creativity Online)

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3. Ambient media can be found anywhere. Whether it’s unusual items, or a strategically-placed billboard – they definitely grab our attention. Contract, a creative agency in India submerged this entire billboard into the sea to promote “The Day After Tomorrow”, a film depicting catastrophic natural disasters. Further out, a skyscraper is seen peeking from the waters. This whole installation is a cool reference to the movie’s premise! (Source: Creative Bloq)

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4. Check out this scary treat from Sunway Lagoon, Malaysia for its horror-themed Scream Park. Little stickers were printed with a zombie image, placed behind the rear-view camera of people’s cars. This was to give the impression of reversing the car into someone… or something. What a way to experience the message!

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