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Dec03No Comments

Why the Volvo Truck ad might be a miss

The world is abuzz with the latest Volvo truck commercial featuring an impressive stunt by Jean Claude Van Damme. In the commercial, Jean Claude Van Damme is seen pulling off a split between, wait for it, two Volvo trucks driven backwards. Here’s an...
Nov08No Comments

What can marketers do with social messaging apps?

Malaysians’ favourite WhatsApp messaging app has over 300 million users. Plus, they also have more daily active users than Twitter. But it is not just WhatsApp that has millions of users. Viber hit 200 million just a few months ago and WeChat has over...
Nov082 Comments

Augmented Reality: Now you see it

Whenever the advancement of technology enables something new, marketers with an early adopter behaviour (especially those with deep pockets) tend to rush to be the first to use them in their marketing activities. It happened to many things – QR...
Sep14No Comments

A brand is like a friend

It doesn’t take a genius to know that building a brand is akin to building a friendship. It takes time, effort, money, thought and sincerity. Read on to see the similarity. 1. The friend that doesn’t meet up with others to catch up –...