advertising category

Jul21No Comments

How to tell a good visual story

As the saying goes a picture tells a thousand words. Just look at how social media and television has risen to grab our attention or how more people would rather see a movie than read a book. Our human brains are wired to love images – the brain processes...
Jul08No Comments

9 Copywriting Faux Pas to Avoid

On the surface, copywriting seems simple enough. But hitting the exact tone, detail and structure to make great copy requires a mastery of communication to appeal to potential customers and clients. While there’s a lot more to producing great copy,...
Jul26No Comments

The Killer Agency Brief: The Beginning of Great Work

When you have a new campaign for your agency, the first step always involves writing a brief. It can be a daunting task for new marketers, as it is not easy to write a good brief. A good brief yields better results than a standard brief. You need to have...
Jun10No Comments

Understanding your target audience

How well do you know your target audience? These are some key essentials to get you started and give your marketing efforts that extra leverage to succeed. Are you already putting into practice some of it? Time to pull out your notes and compare! Look...
May16No Comments

3 ways to make the most out of B&W print ads

Black and white print ads have often been thought of as inferior to full colour prints – many a time, B&W print ads are chosen merely for the reason that they are more cost-efficient. For marketers with smaller budgets, this poses a problem because...
Mar22No Comments

6 Reasons Why Brands Should Consider Ambient Media

“Batteries”– for toysdirect.com, by Robson Brown Ltd. Ambient media is the advertising industry’s Trojan Horse, in that it allows advertisements to “hide” in plain sight. As a rapidly expanding sector, ambient media has gained...
Feb17No Comments

A love affair – Taking the cheese out of Valentine’s Day ads

  Valentine’s Day – the great international celebration of love. You know Cupid’s done his job when you can’t go a second without bumping into couples holding hands or sneaking kisses when they think no one’s looking. Some love it, some...
Jul23No Comments

5 tips to a successful brand community

Brand communities aren’t entirely new as many have bonded over their love for a service or product. The difference between then and now is that brands have started hosting their own communities online through social media platforms and even websites....
May15No Comments

Creativity and making connections

Creativity is connecting the dots Creativity is essentially about making connections. Whether it is through our experiences, or knowledge – connecting the dots between things becomes the fuel to new ideas and thinking. Creativity in fact is a skill...
May14No Comments

3 reasons why brands are becoming publishers

  We’ve spoken about branded content/content marketing in our previous blogpost. Following this, it only makes sense to explore the notion of ‘brand as publisher’ and why it’s now popular for brands to take on the role as a content publisher....