Branded Content Category

May14No Comments

3 reasons why brands are becoming publishers

  We’ve spoken about branded content/content marketing in our previous blogpost. Following this, it only makes sense to explore the notion of ‘brand as publisher’ and why it’s now popular for brands to take on the role as a content publisher....
Jan281 Comment

4 reasons why Branded Content is good for you

What exactly is branded content?  Branded content, in most cases, are inimitable and has a strategy that differs from traditional advertising. Traditional marketing works by featuring a benefit or USP to tell the product’s story. Reverse this process...