Creative

Jul21No Comments

How to tell a good visual story

As the saying goes a picture tells a thousand words. Just look at how social media and television has risen to grab our attention or how more people would rather see a movie than read a book. Our human brains are wired to love images – the brain processes...
Jul08No Comments

9 Copywriting Faux Pas to Avoid

On the surface, copywriting seems simple enough. But hitting the exact tone, detail and structure to make great copy requires a mastery of communication to appeal to potential customers and clients. While there’s a lot more to producing great copy,...
Jun10No Comments

Understanding your target audience

How well do you know your target audience? These are some key essentials to get you started and give your marketing efforts that extra leverage to succeed. Are you already putting into practice some of it? Time to pull out your notes and compare! Look...
May16No Comments

3 ways to make the most out of B&W print ads

Black and white print ads have often been thought of as inferior to full colour prints – many a time, B&W print ads are chosen merely for the reason that they are more cost-efficient. For marketers with smaller budgets, this poses a problem because...
Mar22No Comments

6 Reasons Why Brands Should Consider Ambient Media

“Batteries”– for toysdirect.com, by Robson Brown Ltd. Ambient media is the advertising industry’s Trojan Horse, in that it allows advertisements to “hide” in plain sight. As a rapidly expanding sector, ambient media has gained...
Feb17No Comments

A love affair – Taking the cheese out of Valentine’s Day ads

  Valentine’s Day – the great international celebration of love. You know Cupid’s done his job when you can’t go a second without bumping into couples holding hands or sneaking kisses when they think no one’s looking. Some love it, some...
May15No Comments

Creativity and making connections

Creativity is connecting the dots Creativity is essentially about making connections. Whether it is through our experiences, or knowledge – connecting the dots between things becomes the fuel to new ideas and thinking. Creativity in fact is a skill...
May07No Comments

4 brilliant ways advertising uses public space

There are a ton of ways to communicate a brand message, and cool new ones are always making their appearances. It’s a good idea to explore ambient advertising, if being unconventional and outside-the-box is your thing. We like these examples because...
Jan21No Comments

Head or Heart?

We often find ourselves reacting to ads that evoke our emotions. For example, the yearly Petronas advertisements which Malaysians applaud for speaking to our feel-good senses every time. Yet, there is still this continued debate on which type of ads work...
Nov082 Comments

Augmented Reality: Now you see it

Whenever the advancement of technology enables something new, marketers with an early adopter behaviour (especially those with deep pockets) tend to rush to be the first to use them in their marketing activities. It happened to many things – QR...