Marketing

Jul26No Comments

The Killer Agency Brief: The Beginning of Great Work

When you have a new campaign for your agency, the first step always involves writing a brief. It can be a daunting task for new marketers, as it is not easy to write a good brief. A good brief yields better results than a standard brief. You need to have...
Jun10No Comments

Understanding your target audience

How well do you know your target audience? These are some key essentials to get you started and give your marketing efforts that extra leverage to succeed. Are you already putting into practice some of it? Time to pull out your notes and compare! Look...
Mar01No Comments

2016 Marketing Landscape Malaysia – The 3 Things Brands Need to Know

Like seasons, trends come and go. And in an industry where change and innovation happen every other week (if not every other day), it’s not easy to pin down what the next big marketing trend will be for 2016. However, we do know some things. Three things,...
Feb17No Comments

A love affair – Taking the cheese out of Valentine’s Day ads

  Valentine’s Day – the great international celebration of love. You know Cupid’s done his job when you can’t go a second without bumping into couples holding hands or sneaking kisses when they think no one’s looking. Some love it, some...
Jul23No Comments

5 tips to a successful brand community

Brand communities aren’t entirely new as many have bonded over their love for a service or product. The difference between then and now is that brands have started hosting their own communities online through social media platforms and even websites....
May13No Comments

Micro-targeting is the next big leap in advertising

Before we go all googoogaga on this latest marketing buzzword, let’s find out what exactly is micro-targeting. The WPP’s definition on this: Micro-targeting is creating customized winning messages, proof points and offers, accurately predicting their...
Jan281 Comment

4 reasons why Branded Content is good for you

What exactly is branded content?  Branded content, in most cases, are inimitable and has a strategy that differs from traditional advertising. Traditional marketing works by featuring a benefit or USP to tell the product’s story. Reverse this process...
Jan21No Comments

4 ways to spot-on mobile marketing campaigns

It’s no surprise that smartphones are an extension of us these days. The mobile era marked its arrival with these signs: In 2014, people check their mobile phone every six minutes on average. We spend approximately 2 hours on the phone each day. 91%...
Jan12No Comments

The Millennials of Malaysia

One might have thought that all marketing buzzwords are equal everywhere. Take the case of demographic groupings. It’s easy – tempting even, to generalise all Gen Xers or Millenials across the globe. But here’s an honest question – Could...
Mar24No Comments

Why truth matters

by Carmen Chan I remember with fondness, the excitement I had when I tore open a packet of Ding Dang as a kid. I had seen the ad on television, with plastic helicopters hovering about, as good-looking kids launching them into the air. I put the chocolates...