Message Strategy

Jun10No Comments

Understanding your target audience

How well do you know your target audience? These are some key essentials to get you started and give your marketing efforts that extra leverage to succeed. Are you already putting into practice some of it? Time to pull out your notes and compare! Look...
Mar22No Comments

6 Reasons Why Brands Should Consider Ambient Media

“Batteries”– for toysdirect.com, by Robson Brown Ltd. Ambient media is the advertising industry’s Trojan Horse, in that it allows advertisements to “hide” in plain sight. As a rapidly expanding sector, ambient media has gained...
Feb17No Comments

A love affair – Taking the cheese out of Valentine’s Day ads

  Valentine’s Day – the great international celebration of love. You know Cupid’s done his job when you can’t go a second without bumping into couples holding hands or sneaking kisses when they think no one’s looking. Some love it, some...
Jan21No Comments

Head or Heart?

We often find ourselves reacting to ads that evoke our emotions. For example, the yearly Petronas advertisements which Malaysians applaud for speaking to our feel-good senses every time. Yet, there is still this continued debate on which type of ads work...