Mobile Marketing

Aug10No Comments

Getting User Experience Right

You’ve heard the saying, “Sell the experience, not the product.” User experience (UX) has been around for a long time but in the last few years, UX has gained more traction especially now we’re in the digital age when successful marketing prioritises...
Mar01No Comments

2016 Marketing Landscape Malaysia – The 3 Things Brands Need to Know

Like seasons, trends come and go. And in an industry where change and innovation happen every other week (if not every other day), it’s not easy to pin down what the next big marketing trend will be for 2016. However, we do know some things. Three things,...
Jan21No Comments

4 ways to spot-on mobile marketing campaigns

It’s no surprise that smartphones are an extension of us these days. The mobile era marked its arrival with these signs: In 2014, people check their mobile phone every six minutes on average. We spend approximately 2 hours on the phone each day. 91%...