Persuasion

Jun10No Comments

Understanding your target audience

How well do you know your target audience? These are some key essentials to get you started and give your marketing efforts that extra leverage to succeed. Are you already putting into practice some of it? Time to pull out your notes and compare! Look...
Jan21No Comments

Head or Heart?

We often find ourselves reacting to ads that evoke our emotions. For example, the yearly Petronas advertisements which Malaysians applaud for speaking to our feel-good senses every time. Yet, there is still this continued debate on which type of ads work...