Social Media Category

May085 Comments

Social media to market your event

Of all the things a great event can offer, experience carries the most weight. Events give brands the opportunity to touch a community face-to-face and this creates room for a personal relationships to blossom. We believe that content, community and collaboration...
Jan151 Comment

Air Asia: Getting it right when something goes wrong

As Air Asia grapples with the crash of Flight QZ8501, we consider that the airline has taken a humanizing stance in its communication during the crisis. Air Asia’s communication strategies are commendable and a sharp contrast from that of Malaysia Airlines’...
Jan12No Comments

#Hashtags

Hashtags—we see them everywhere on our social media. With hashtags, we let ourselves to be part of an ongoing conversation, whether on Twitter, Facebook, Instagram, Google+ or Pinterest. The use of hashtags also allows our content to be discoverable...
Jan151 Comment

Zoom-in 2014 – Marketing trends for next year: Mobile Marketing

Let us take a look at another growth area predicted for 2014 – Mobile marketing. This term used to refer to only mobile phones, but of course, it has now covered iPads and other portable gadgets. As the definition of mobile evolves, marketers are now...
Nov08No Comments

What can marketers do with social messaging apps?

Malaysians’ favourite WhatsApp messaging app has over 300 million users. Plus, they also have more daily active users than Twitter. But it is not just WhatsApp that has millions of users. Viber hit 200 million just a few months ago and WeChat has over...
Nov082 Comments

Augmented Reality: Now you see it

Whenever the advancement of technology enables something new, marketers with an early adopter behaviour (especially those with deep pockets) tend to rush to be the first to use them in their marketing activities. It happened to many things – QR...