Technology

Apr04No Comments

Integrating technology with event management

Technology plays an integral role in the industry and it constantly pushes event planners in Malaysia and abroad to greater heights. When employed effectively, technology can uplift events by smoothening event management processes as well as creating...
Mar01No Comments

2016 Marketing Landscape Malaysia – The 3 Things Brands Need to Know

Like seasons, trends come and go. And in an industry where change and innovation happen every other week (if not every other day), it’s not easy to pin down what the next big marketing trend will be for 2016. However, we do know some things. Three things,...
Jan21No Comments

4 ways to spot-on mobile marketing campaigns

It’s no surprise that smartphones are an extension of us these days. The mobile era marked its arrival with these signs: In 2014, people check their mobile phone every six minutes on average. We spend approximately 2 hours on the phone each day. 91%...
Jan151 Comment

Zoom-in 2014 – Marketing trends for next year: Mobile Marketing

Let us take a look at another growth area predicted for 2014 – Mobile marketing. This term used to refer to only mobile phones, but of course, it has now covered iPads and other portable gadgets. As the definition of mobile evolves, marketers are now...
Nov082 Comments

Augmented Reality: Now you see it

Whenever the advancement of technology enables something new, marketers with an early adopter behaviour (especially those with deep pockets) tend to rush to be the first to use them in their marketing activities. It happened to many things – QR...