Updates

Jan20No Comments

Zoom-in 2014 – Marketing trends for next year: Engagement Marketing

Marketers have always been pre-occupied with loyalty of consumers. While loyalty is a good gauge of consumers’ sentiments towards a brand, we need to move on to increase engagement, beyond the scope of “telling the consumers what to buy”. Today,...
Jan151 Comment

Zoom-in 2014 – Marketing trends for next year: Mobile Marketing

Let us take a look at another growth area predicted for 2014 – Mobile marketing. This term used to refer to only mobile phones, but of course, it has now covered iPads and other portable gadgets. As the definition of mobile evolves, marketers are now...
Dec032 Comments

Zoom-in 2014 – Marketing trends for next year: Content Marketing

The year-end calls for a celebration as we thankfully saw more developments in our industry for the past year. Some of the past growing trends that we observed in 2013:- Adspend growth in Waze and Spotify Waze and Spotify has been gaining traction in...
Nov08No Comments

What can marketers do with social messaging apps?

Malaysians’ favourite WhatsApp messaging app has over 300 million users. Plus, they also have more daily active users than Twitter. But it is not just WhatsApp that has millions of users. Viber hit 200 million just a few months ago and WeChat has over...