PR & Events | Amway Harapan Programme Launch

 

One of Amway’s CSR initiatives for the past 28 years is helping Rumah Tunas Harapan, a foster home in Selangor that cares for underprivileged children. They commissioned us to create an event to launch Harapan Programme, which is a new 3-year programme from Amway to benefit the foster home.

Our concept for the event is “Delivering Hope”. From that, we created collaterals based on cartoon postman, a fun Amway chap that delivers hope to the Rumah Tunas Harapan foster home.

 

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e-Invite for the event

 

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Event backdrop

 

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Finishing touches

 

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Ushers and registration team waiting for guests to arrive.

 

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Ushers and registration team waiting for guests to arrive

 

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Amway staffs who volunteered having a discussion at the Charity hand printing booth.

 

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Amway staffs who volunteered having a discussion at the Charity hand printing booth. For each hand print, Amway International will donate USD1 to charity.

 

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The venue’s banquet hall

 

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Arrival of guests, media as well as children from Rumah Tunas Harapan.

 

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Hand print booth in progress, collecting hand prints throughout the event.

 

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Y.B. Dato’ Sri Rohani Abdul Karim of the Ministry of Women, Family and Community Development wonderfully greeting guests upon her arrival at the event.

 

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Dato’ Sri Rohani in mid-conversation with Mr. Paul Yee, Amway Executive Director.

 

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Mr. Paul Yee delivering his welcoming address at the event.

 

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Guests are in full focus during the inspiring address.

 

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Dato’ Sri Rohani delivers her speech to launch Amway’s Program Harapan One by One.

 

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Dato’ Norani Hj Mohd Hashim, Selangor Social Welfare Department Director-General signing a Memorandum of Understanding with Mr Paul Yee while Dato’ Sri Rohani and Mr. Russell Tan, Amway Corporate Affairs Manager, looks on.

 

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From left to right: Tuan Zuhami Omar, Selangor Social Welfare Department Director, Dato’ Norani, Dato’ Sri Rohani, Mr Paul Yee and Mr Russell Tan looking dapper with the newly-signed memorandums.

 

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Mr. Postman is happily delivering Program Harapan’s mail.

 

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Mr. Postman is being ushered onto the stage.

 

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Mr. Postman delivers the mail which is a token of appreciation to Dato’ Sri Rohani while Dato’ Norani, Tn. Zuhami, Mr Paul Yee and Mr. Russell Tan looks on in delight.

 

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A band with young members entertains the crowd with renditions of popular songs.

 

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Another great moment with children from Rumah Tunas Harapan performing the theme song for the Harapan Programme.

 

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Press conference after the event with panel lead by Dato’ Sri Rohani, Mr. Paul Yee, Dato’ Norani and Tn Zuhaimi.

 

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Dato’ Sri Rohani addressing members of the media.

 

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Reporters and journalists focusing on the panel.

 

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The event hall is filled up with guests whom are waiting for the start of the program.

 

Here’s an excerpt of an NST press release:

Amway brings hope to foster children

AMWAY Malaysia recently launched Program Harapan, a three-year corporate social responsibility programme to benefit more than 100 children under the care of Rumah Tunas Harapan.

Women, Family and Community Development Minister Datuk Seri Rohani Abdul Karim launched the programme and witnessed the signing of a Memorandum of Understanding (MoU) between Amway Malaysia Sdn Bhd (Amway) and the Social Welfare Department (JKM).

Under the MoU, the two parties will work together on programmes for the benefit of the children and four Rumah Tunas Harapan foster homes.

Of these programmes, perhaps the most significant is Project HeadStart to lend assistance to those leaving the foster homes upon attaining the age of 18.

To give them a leg-up, Project HeadStart offers these young adults a six-month apprenticeship at Amway Malaysia headquarters. The project starts next year.

Amway’s relationship with Rumah Tunas Harapan began 28 years ago. The company funded the RM555,000 project to build six foster home units in Kuala Selangor. In the years since, Amway distributors and employees have continued to make “cheer visits” and lend aid to the home and the inmates whenever necessary.

“I’m proud to see so many of our distributors and employees caring for the children and it is heartening to see each child develop and progress,” said Amway executive director Paul Yee.

“But we want to do more for these children, which is why Program Harapan is getting more involved than it ever has before.”

The over 400 guests cheered as a postman on a bicycle delivered an envelope with the word “Hope” on it to Rohani.

The minister then declared the programme officially launched with the screening of the Harapan music video, featuring the singers Nor Ashikin, 15, and Nor Hisyam, 13, from Rumah Tunas Harapan.

Harapan is the original theme song for Program Harapan. It was commissioned by Amway and composed by up-and-comer rock musician Daniel Yoong, who is currently studying music on a full scholarship at Berklee College of Music.

Rohani also launched the song and music video at the event.

To view the video, go to youtu.be/p7M-AE_b5Ok.

 

Project Details:

Creative Paramedics

Credit

Amway Malaysia

Client

2014

Date

BTL , Campaign , Conceptualisation , Corporate Communications , Design , Digital , Event Marketing , Events , Launch , Non-profit Organisation , Public Relations

Category