Asus Malaysia Defining Happiness 2.0

Client was planning to organise a media launch to inform the media fraternity on how Asus’ 5 features bring happiness to customers. The features are:

• Sound (Speakers)

• Beauty (Design)

• Instant Start Button

• Feel (Ergonomic keyboard)

• Cloud (Storage space)

 

We were tasked to setup a media launch and designed a concept that features all Asus’ USPs. Defining happiness 2.0 is the concept we came up with to link Asus with customers’ happiness.

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Arrival of media

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Arrival of media

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With emcee Stephen Chiang

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Each model parades a different feature

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Members of media listening to the launch

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Members of media checking out information provided in the press kit

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Interactive booths provide journalists with an intimate way to get to know the products features, such as listening to the speakers in a soundproof room and playing data upload simulation game.

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Listening to the speakers in a soundproof room

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Journalist interviewing Asus President, who arrived from Taiwan.

 

More photos available here – https://www.flickr.com/photos/vernieman/sets/72157629969745006

Project Details:

Creative Paramedics

Credit

Asus Malaysia

Client

2012

Date

Campaign , Event Marketing , Events , Launch , Public Relations

Category