PR & Events | IOI Boulevard Property Launch

 IOI Boulevard was built to rise as one iconic landmark in Puchong. The commercial property boasts of a boulevard that houses many trendy retail stores as well as prestigious restaurants and cafés. The Client envisioned the place to be a hub of sorts – where people gather to enjoy the food and drink under the wide canopy, listening to the endless repertoire of live music played in the background, as well as a platform for artists to convene. Space was allocated for daily exhibitions for artwork done by local artists, as well as gifted musicians can showcase their gift on pre-determined open mics organized by the developer.

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 The setup

That’s why, for the media launch, it is no surprise when Client requested for a theme to match the unique commercial development. We coined the launch event, “The Swirl of Senses”. Where art, music and food swirls together, forming the lifestyle of the people working in IOI Boulevard.

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Wine Bottle Agenda Card

The Swirl of Senses, was planned as an exclusive gathering for media, potential buyers and purchasers, to celebrate the launch of this distinctive landmark. In that event, all of one’s senses were teased – sight, sound, taste, touch and scent.

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 Amazing performance by none other than The Jazz Bugs

One of the things we did to merge both art and food, is to have food carving stations for guests’ viewing pleasure. Ice carving stations were placed at the venue as well, where the artist continually carves the ice throughout the night, to reveal the masterpiece in the middle of the event.

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Fruit carving

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Eye candy for the guests

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Wine tasting

A full orchestra was hired to serenade the guests. Playing a wide range of music from classical, jazz to pop, the orchestra created a unique atmosphere, building up through the night. The Jazz Bugs also played jazz classics to an impressed audience. Guests were also invited to treat their tastebuds with a wide range of wine, at the wine tasting station. A wine connoisseur warmly explaining to guests the different wines featured.

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Powerful renditions of classic and popular songs by the orchestra

We also worked with LimKokWing Institute of Creative Technology, to provide an artistic floor mural at IOI Boulevard. They also provided a painting for the launch gambit, where Teresa Kok, the guest-of-honour for that night, unveiled to mark the launch of the building.

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Teresa Kok, gracing and officiating the event.

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LED lit backdrop offers the perfect setup for non-stop entertainment

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IOI Properties General Manager Lee Yoke Har making a speech

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Guests mingling around, while savouring the delicious cocktail reception

Project Details:

Creative Paramedics

Credit

IOI Properties

Client

2009

Date

Conceptualisation , Event Marketing , Launch , Public Relations

Category
Press Launch of a new commercial property development
Description