Events | Mah Sing Lakeville Residence Launch

 

August 17 marks a new milestone for our Client Mah Sing Group. Not only a project is launched but the event was attended by more than 9,000 people in a single day. The great turnout hinges on great location as well as a well thought-out strategy.

 

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Pre-event setup – A huge tent was setup to anticipate a huge crowd. Blue carpet was selected to mimic a lake environment, with lightbox panel surrounding the tent, based on the development’s theme a different view.

 

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10 light box panels lighted up the tent area, with pictures depicting life at Lakeville Residences. The panels were part of the launch gambit.

 

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LED screen backdrop, and a brown wooden stage to look like a water jetty.

 

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Guests waiting for the event to start. The light box panels were covered at the beginning, and revealed with a curtain drop during the launch.

 

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The tent was thronged by thousands of people throughout the entire event.

 

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An alfresco tent was setup for the registration counter, joining the main tent.

 

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Registration counter

 

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Sales representatives providing information to potential buyers.

 

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At the sales gallery

 

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A huge crowd at the sales counter.

 

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A video launch gambit that required VIPs to touch the screen to activate.

 

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“Scanning” in progress. Then the official Lakeville Residences opening video started to play.

 

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The gambit ends with a huge bang of confetti, and a curtain drop, revealing all the panels, which lighted up all at once.

 

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Next, VIPs proceed to the outdoors to witness the auspicious lion dance.

 

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An amazing show by an entourage of not one by eight lions.

 

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A cosy yet unique setup for the Press Conference panellists.

 

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Presentation on project’s specifics by Mr. Teh Heng Chong, COO of Mah Sing Group.

 

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A special performance put up by one of Miss Malaysia’s finalists, who graced the event with their presence.

 

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Another splendid performance by a finalist.

 

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The line-up of Miss Malaysia finalists.

 

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Harith Iskandar, entertaining the crowd with his antiques.

 

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Magic show

 

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Project Details:

Creative Paramedics

Credit

Mah Sing Properties

Client

2014

Date

Event Marketing , Events , Launch , Public Relations

Category