In UOB’s plan to take advantage of year-end consumer spending, they approached us to devise a campaign that will be exciting and huge, to encourage spending through UOB Credit Cards.
Client’s strategy was to give 11 Honda Jazz Hybrids, to bring increased hype to customers across the nation.
To create a strong link between the USP of the Jazz and UOB’s contest campaign, we came up with a strong name for the campaign, NATURAL BORN WINNERS.
We produced a teaser wrap on The Star for the launch day, and upon flipping the wrap, the ad appears in the next page.
There’s also a special Christmas edition for the press ad, where the promotion was further hyped out with extra chances.