advertising tag

Mar22No Comments

6 Reasons Why Brands Should Consider Ambient Media

“Batteries”– for toysdirect.com, by Robson Brown Ltd. Ambient media is the advertising industry’s Trojan Horse, in that it allows advertisements to “hide” in plain sight. As a rapidly expanding sector, ambient media has gained...
Feb17No Comments

A love affair – Taking the cheese out of Valentine’s Day ads

  Valentine’s Day – the great international celebration of love. You know Cupid’s done his job when you can’t go a second without bumping into couples holding hands or sneaking kisses when they think no one’s looking. Some love it, some...
Jul23No Comments

5 tips to a successful brand community

Brand communities aren’t entirely new as many have bonded over their love for a service or product. The difference between then and now is that brands have started hosting their own communities online through social media platforms and even websites....
May15No Comments

Creativity and making connections

Creativity is connecting the dots Creativity is essentially about making connections. Whether it is through our experiences, or knowledge – connecting the dots between things becomes the fuel to new ideas and thinking. Creativity in fact is a skill...
May13No Comments

Micro-targeting is the next big leap in advertising

Before we go all googoogaga on this latest marketing buzzword, let’s find out what exactly is micro-targeting. The WPP’s definition on this: Micro-targeting is creating customized winning messages, proof points and offers, accurately predicting their...
May12No Comments

Brands: Think global, act local

Think global, act local The world right now is a diverse place. And for global brands, this means providing a global experience but with local relevance. The best approach to understand this is, “different voices singing the same tune” where each...
May07No Comments

4 brilliant ways advertising uses public space

There are a ton of ways to communicate a brand message, and cool new ones are always making their appearances. It’s a good idea to explore ambient advertising, if being unconventional and outside-the-box is your thing. We like these examples because...