branding tag

Jul23No Comments

5 tips to a successful brand community

Brand communities aren’t entirely new as many have bonded over their love for a service or product. The difference between then and now is that brands have started hosting their own communities online through social media platforms and even websites....
May14No Comments

3 reasons why brands are becoming publishers

  We’ve spoken about branded content/content marketing in our previous blogpost. Following this, it only makes sense to explore the notion of ‘brand as publisher’ and why it’s now popular for brands to take on the role as a content publisher....
May12No Comments

Brands: Think global, act local

Think global, act local The world right now is a diverse place. And for global brands, this means providing a global experience but with local relevance. The best approach to understand this is, “different voices singing the same tune” where each...