marketing tag

Mar01No Comments

2016 Marketing Landscape Malaysia – The 3 Things Brands Need to Know

Like seasons, trends come and go. And in an industry where change and innovation happen every other week (if not every other day), it’s not easy to pin down what the next big marketing trend will be for 2016. However, we do know some things. Three things,...
Feb17No Comments

A love affair – Taking the cheese out of Valentine’s Day ads

  Valentine’s Day – the great international celebration of love. You know Cupid’s done his job when you can’t go a second without bumping into couples holding hands or sneaking kisses when they think no one’s looking. Some love it, some...
Jul23No Comments

5 tips to a successful brand community

Brand communities aren’t entirely new as many have bonded over their love for a service or product. The difference between then and now is that brands have started hosting their own communities online through social media platforms and even websites....
May13No Comments

Micro-targeting is the next big leap in advertising

Before we go all googoogaga on this latest marketing buzzword, let’s find out what exactly is micro-targeting. The WPP’s definition on this: Micro-targeting is creating customized winning messages, proof points and offers, accurately predicting their...