The Creative Paramedics Credo is a solid bedrock to our Agency that helps us make decisions to build a better long-term business. These values sustained us for the past years in the business and form the True North that guides our words and actions in the course of our work.
These core values are directly responsible for our success as well as for the satisfying working relationships we have with our Clients:
# 1 FIRST, GET IT RIGHT. THEN, DO IT WELL.
There is nothing more painful than to spend much time and effort doing the wrong thing. And then re-doing it. Or worse, it goes out to the public. That’s why we always stop and think, before we start working on something. To get it right the very. first. time. And then we go all out to give it the grooviest execution we can.
# 2 HONESTY
Honesty is really the best policy here. We encourage transparency and trust-building internally as well as with Clients. Integrity is far too valuable to be compromised.
# 3 AN EXTRA STEP
Sometimes that little bit more may be all it takes to make a huge difference. Not stopping at good makes us great. It’s something we always do, because we’ll never know when that extra step will take us a mile further.
# 4 BE GIVING
Most perceive that giving something equals to losing something. But it is not a zero sum game. A culture of giving promotes a nurturing environment. It’s good for business, and it’s good for the soul. In time, we realize that it takes very little (but a whole lot of understanding) to make someone happy, whether it is a client, supplier or colleague.
# 5 CARE FOR THE DETAILS
Yes, the details are important! In our line of work, many of the things we do are irreversible. It’s a shame to have a small mistake ruining a beautiful execution.
# 6 BE OPEN MINDED
Real communication takes place when we’re open. Open to ideas different than our own. Open to another point-of-view. Open to learning new things, and accept that what we know changes from time to time.
# 7 IT’S A PEOPLE’S BUSINESS
At the end of the day, communications and marketing is a people’s business. Both the Client and Agency are represented by people. Our target audience, are people. It only makes sense to be aware of what the business really needs – an understanding of people. It also calls for a basic mutual respect for each other as persons.
# 8 TAKE RESPONSIBILITY
We stake our personal and professional reputations on the excellence of our work. You can be assured that we are accountable to you as a Client.
# 9 TAKE RISKS
When was the last time your agency took a risk? It is really human nature to play safe. But by identifying which risks are worth taking, we open the way for great ideas to flourish. It takes courage to take chances. But courage appears spontaneously when there is something we care deeply for.
# 10 GET BETTER
Things change all the time. Only continuous improvements can make us better and help us stay competitive. We want to be a better agency than the year before. And, in that way, we avoid making misguided decisions based on our experiences alone.
What would you like to see in your Agency? Share your views with us at firstname.lastname@example.org